![]() One of the rewards for using native video on LinkedIn is more engagement and this is one of the areas so many people ask me about. If you are not using captions on your LinkedIn videos (or any social media videos) today is the day to start! LinkedIn will continue to provide smart and easy social solutions for its users and that only means rewards for us and our audiences. Imagine the possibilities now! The Final Word on LinkedIn Video Captions Ultimately, it gives your audience a better viewing experience when the sound is off and it makes your videos accessible to everyone. Adding captions helps make your content accessible and expands your audience. Captions are essential for those who are deaf or hard of hearing. We have to start thinking outside the box a little so we can help more people with our content. So to make sure everyone can consume your content, add captions to your videos. LinkedIn videos are also always auto-played on mute. It could just be one line of text that grabs their attention, makes them stop and take notice of you, turn on their sound and start listening to what you have to say. ![]() If they have their sound turned off and you don’t have a creative looking video with all the works, how will they know what you are saying?Ĭaptions gives you an edge straight away. So when you are in front of them and your content pops up in their feed, you need to make it as easy as possible for them to engage with you. It’s becoming increasingly harder to vie for people’s attention and get in front of potential clients. ![]() We have to start thinking outside the box a little so we can help more people with our content.įor starters, videos with captions see increased watch time. This is great if you’re trying to reach customers in other languages. Need subtitles in other languages besides English? Rev’s subtitle translation service translates English videos and adds subtitles in a variety of languages. SRT file you downloaded from RevĪnd you’re done feel free to reach out to Rev’s world-class customer support team if you have any problems with this process. Click the “Edit” (pencil) icon at the top right of the video box to view the video settings 5. Log into your LinkedIn account and select your videoĤ. Download the SRT (SubRip Subtitle) file for your video once it is finished by Rev 3. Click here to go to the video captioning upload page.Ģ. You can also paste a public URL of the video if you’ve already uploaded it to LinkedIn. Upload the video you’d like to caption to Rev.com and place an order We’ve found LinkedIn is very intuitive and the easiest way to add captions to your video is below. How Do You Add Captions to Your LinkedIn Videos? So if you want them to continue watching, captions are a necessity. Quick fact: A view on a LinkedIn video is considered 3 seconds, but you want people consuming every second. Research from Cisco Systems found that 75% of business executives watch work-related video weekly.” - ( LinkedIn Reports)īut if people have their phones on silent, how can they hear your LinkedIn videos? “When on the LinkedIn platform, members are in a professional mindset, which makes them more receptive to business messaging - especially in video format. It’s a known fact that watching videos makes up one-third of our online activity, especially on LinkedIn. Videos are a huge part of social media engagement and are consumed in billions of hours of content per day, every day all around the world. There are a variety of reasons to leave the sound off on your phone. Or they’re checking social media in a restaurant or other public area. Much of the time they are at work or commuting, say, on the train. That is a ton of viewers you’re leaving out to dry if you don’t have captions. Studies have shown these numbers are as high as 85% of people who watch social media videos without sound. Did you know the majority of people have the sound turned off when looking at social media? That includes while watching video content on Facebook, Twitter, Instagram, and LinkedIn.
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